When designing the proposals presented below, I focused primarily on presenting the brand as modern, developing (which is very desirable in the financial industry, considering the number of constantly generated regulations), but at the same time stable, calm and trustworthy (after all, it has sensitive data about its clients’ companies). The designs avoid oddities that are incompatible with the seriousness of the activity and unnecessary complexity of the sign. I tried to create them clean and simple to understand.

In the case of graphic signs, the logos of companies dealing with finance in general are dominated by all kinds of charts, tables and books. On the one hand, I decided to try to avoid being like everyone else, but on the other hand, I decided to refer to it, because this is an industry in which excessive creativity and jumping out of line may not be very well received by customers, who prefer to entrust the handling of sensitive elements of their companies to stable hands.

While working on the catalogue, I designed a series of icons representing the components of the presented development project.