PRIVACY POLICY
This Policy constitutes basic information about the purposes, methods of processing and security of your personal data as a user of the website: machinamaxima.pl (hereinafter referred to as the Website). By reading the Privacy Policy, you will learn who is the administrator of your personal data, what personal data is collected by the Website, for what purposes it is used and how it is protected.
§1. Basic information.
1. The administrator of your personal data is: Piotr Kochański, an entrepreneur entered in the Central Information and Register of Business Activity under the name: MACHINA MAXIMA PIOTR KOCHAŃSKI with its registered office in Poland, Kraków (31-318), ul. Jaremy 14a/70, NIP: 6772249671.
2. Contact with the Administrator is possible via e-mail: kontakt@machinamaxima.pl
§2. Principles of data processing.
1. The administrator processes personal data in accordance with the following principles:
1) based on the legal basis and in accordance with the law (legalism);
2) reliably and honestly (reliability);
3) in a transparent manner for the data subject (transparency);
4) for specific purposes and not “for stock” (minimization);
5) no more than necessary (adequacy);
6) ensuring the correctness of data (correctness);
7) no longer than necessary (temporality);
8) ensuring appropriate data security (security).
§3. Purposes, legal basis and scope of data processing.
1. We will process your data:
1) for contact purposes, to respond to your message sent to us directly by e-mail, via the form, via the Social Media channel or in response to telephone contact based on the legitimate interest of the Administrator related to the need to respond to you;
2) for marketing purposes, solely on the basis of your consent;
3) for informational purposes, to provide you with important information regarding the services you use through our Site;
4) for purposes related to maintaining our company profile on social media (such as Facebook / Instagram) on the terms set out by the owners of a given medium (portal) and informing there about our products, promotions and other news regarding our activities, which we consider for our legitimate interest;
5) for technical purposes using cookies (technical cookies), based on the legitimate interest of the Administrator related to the proper operation and functioning of the Website;
6) for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
7) for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
8) for the purposes of archiving telephone numbers, messages, e-mails, based on the Administrator’s legitimate interest related to protection against claims;
9) to analyze anonymous information. This is information collected via our Website, such as: information about the browser, operating system, device, time spent on the website, transitions between pages, clicks on links, approximate location, age range, gender. This information is anonymized and collected through the advertising and analytical systems of our partners. They do not allow identification and assignment to a specific user. We use this information for marketing, analytical and statistical purposes.
2. We process your data in the scope of:
1) if you send us a message by e-mail, via a form, social media channel or provide information by phone, we will process the data contained in this message. Providing data to us in this way takes place voluntarily. You can ask us to delete this data at any time;
2) if you like a post, leave a comment, write, react or otherwise join our profile on social media (e.g. Facebook, Instagram), we will process your data that you provided in a given medium and to which we will have access. In order to complete processing, you can unsubscribe from our profile;
3) other data that we process is the IP address and other data saved in cookies. You decide to what extent we will be able to use cookies with your data. Providing data to us in this way takes place voluntarily. You can change your preferences at any time. You can do this in your web browser or after deleting saved cookies from our Website;
4) using APIs (application programming interfaces) provided by external partners to integrate various functionalities, such as maps, analytical services, advertising or social media. The use of these APIs may lead to the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.
§4. We do not perform automatic profiling on the Website.
1. We do not use automatic profiling on the Website to create marketing campaigns based on measuring user activity, thanks to which we would be able to direct our selected advertising material to a precisely indicated user.
2. Although we use the advertising systems of our partners (Facebook, Google), the information and data they obtain about your activity on the Website, on the basis of which we can create marketing campaigns, are not automatic profiling because we are not able to make any decisions based on them. decisions regarding you as a specific user (e.g. showing you a specific advertisement). We can only create ads for user groups, based on general statistical data provided by partners. We are unable to ensure that a specific user sees the advertisement we have selected based on activity data.
3. More information about how our partners profile users and create target groups can be found in their privacy policies in the paragraph below.
§5. Recipients of data and intention to transfer data to a country outside the EEA or an international organization.
1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
1) state offices and other public institutions, to the extent that the obligations to transfer data result from the provisions of law in force in the territory of the Republic of Poland, for purposes related to the implementation of legal obligations incumbent on the administrator, such as pursuing legal claims, fulfillment of tax liabilities and other proceedings regulated by relevant legal provisions;
2) software provider of the Website (hosting, server, domain);
3) entity providing programming services for the Website;
4) entity providing marketing services for the Website and operating Social Media channels;
5) provider of software for storing data and documents in the cloud;
6) supplier of software for managing cookies and the scope of processed data;
7) if you have consented to marketing cookies, your data saved in cookies will be transferred to our advertising partners (Facebook, Google);
8) if you have agreed to analytical cookies, your data stored in cookies will be processed by the entity providing software for traffic analysis on our Website (e.g. Google Analytics).
2. Your data is not transferred to countries outside the EEA or international organizations, except in cases of data processing by entities:
1) Google Inc. based in the USA in the field of website traffic analysis in the Google Analytics system and providing additional functions (such as Google Maps, Google Search Console) related to the proper functioning of the Website and displaying search results. See how Google processes and protects your data. This browser add-on will enable you to manage the scope and level of access to data collected by Google Analytics;
2) Google Inc. based in the USA in the field of advertising and measuring their effectiveness in the Google Ads system. See how Google processes and protects your data;
3) Facebook Inc. based in the USA in the field of account management and access to data on social networking sites (Facebook, Instagram), advertising and measuring their effectiveness related to the installation of the Facebook pixel and the Conversion API on the website. See how Facebook processes and protects your data;
4) Google Inc. based in the USA in the scope of handling videos embedded on the website from the YouTube browser. Google collects data about your preferences and video viewing activities, which may affect the ads displayed and the shape of your playlists. See how YouTube protects the privacy of your data.
§6. Data storage period.
1. We are unable to determine a single period during which we will process your data.
2. If you have provided us with your data in a message sent by e-mail, telephone, via a form or via social media where we have our company profiles, we will process your data until you submit a request to delete this data or object to the processing, but also in the case where we decide that we have fulfilled the legally justified interest of the Administrator.
§7. User rights.
1. In connection with the processing of your data, you have the following rights:
1) access to the content of your data and the right to rectify, delete and limit processing;
2) the right to transfer data;
3) the right to raise an objection;
4) the right to withdraw consent to their processing at any time and in any form, unless the data processing takes place for the purpose of performing a contract by the Administrator, in order for the Administrator to fulfill its legal obligations towards state institutions or in order to implement the legally justified interests of the Administrator.
2. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (to the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw).
3. More information on personal data protection can be found on the website of the Personal Data Protection Office: www.uodo.gov.pl
§8. Information about cookies.
1. We use cookies on our website.
2. We have installed a plug-in on the Website that allows you to independently manage the scope of personal data processing through cookies. This plugin complies with the latest Consent Mode v2 requirements, which ensures a high level of personalization and privacy protection. The author of the plug-in is a certified Google partner, which confirms the use of best practices and standards in the management of user data and cookies. Thanks to this functionality, you can easily and intuitively adjust data processing settings to your preferences.
3. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate the use of our Site, improve the quality of services and enable analysis of traffic and user behavior.
4. Cookies may be permanent (persistent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period of time or until the user deletes them. Temporary cookies are deleted when you close your browser.
5. We use our own cookies and third-party cookies. Own cookies are used to ensure proper operation of the Website, personalize content, save user preferences and analyze statistics. Third-party cookies are used by external analytical, advertising and social media integration tools.
6. Users have the right to control and limit the way cookies are used on our website. Most web browsers allow you to manage cookies, including blocking, restricting or deleting cookies. Detailed information on cookie management can be found in the user’s browser settings.
7. Please remember that disabling or limiting cookies may affect the functionality of the Website and the quality of the services provided.
8. We use various types of cookies on our website to better adapt to the needs of users and ensure optimal use of the Website.
9. Technical cookies: They are necessary for the proper functioning of the Website. They enable maintaining the user’s session, handling forms, remembering preferences and ensuring the security of the Website.
10. Marketing cookies: They allow the personalization of advertisements and conducting remarketing activities that are tailored to the interests and preferences of users. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
11. Analytical cookies: They are used to collect information about how users use the Website, such as the number of visits, Pages visited, time spent on the website or traffic source. The data obtained helps analyze and optimize the Website, improving its functioning and adapting content to the needs of users.
§9. Why do we use cookies?
1. Comfort of using the Website: cookies may significantly affect the comfort of using the Website.
2. Content personalization: cookies allow you to adapt the displayed content to the user’s preferences and interests, which makes the website more attractive and useful.
3. Remembering settings: Thanks to cookies, the website can remember the settings selected by the user, such as language, layout or colors, which allows for faster and more convenient use of the website.
4. Login: cookies allow you to store information about the logged in user, which allows you to easily switch between different sections of the Website without having to log in again.
5. Maintaining the session: thanks to cookies, the website can track user activity on various subpages, which allows you to easily return to recently visited sections or continue unfinished activities, such as filling out forms.
6. Performance optimization: cookies can be used to analyze traffic and user behavior on the website, which helps optimize its performance and provide high-quality content.
7. Advertisements: cookies enable the display of personalized advertisements that are tailored to the user’s interests and needs. Thanks to this, the ads are less invasive and more relevant.
8. Integration with social media: cookies allow integration with social networking sites such as Facebook, Twitter or Instagram, which allows you to easily share content and use additional functions such as comments or likes.
§10. Technical cookie functions.
1. Maintaining the user session: technical cookies enable the maintenance of the user’s session as you navigate the website, allowing you to move between different sections of the Website without having to log in again or enter the same information.
2. Remembering user preferences: thanks to technical cookies, the website can store information about user preferences, such as the selected language, font size, color settings and other personalization elements.
3. Form support: technical cookies support the functioning of forms on the website, such as login, registration or contact forms, ensuring the correct processing of data entered by users.
4. Optimizing the performance of the Website: the use of technical cookies allows you to monitor the performance of the Website and the speed of loading individual elements, which allows you to optimize and improve the quality of the services provided.
5. Security: technical cookies help ensure the security of the Website and its users, for example by verifying users’ identities, detecting intrusion attempts or protecting against CSRF (Cross-Site Request Forgery) attacks.
§11. Analytical cookie functions.
1. Website traffic measurement: analytical cookies allow us to monitor the number of visits, unique users and page views, which gives an overall picture of the popularity and performance of the Website.
2. Analysis of user behavior: thanks to analytical cookies, it is possible to collect information about how users move around the website, for example the time spent on individual subpages, navigation paths and places where they leave the Website.
3. Conversion optimization: analytical cookies help identify elements of the Website that affect the effectiveness of achieving business goals, such as registration, placing an order or filling out a contact form.
4. User segmentation: the use of analytical cookies allows you to group users according to various criteria, which allows for better adaptation of the content and offer to the needs of individual segments.
5. A/B testing: analytical cookies are used to conduct A/B testing, which involves comparing two versions of the Website to see which one better meets the intended goals. These tests help optimize the appearance, functionality and content of the Website.
§12 Functions of advertising cookies.
1. Personalized ads: Marketing cookies enable the display of ads tailored to your interests, preferences and browsing history, making them more attractive and effective.
2. Remarketing: thanks to marketing cookies, you can track users who visited the Website but did not make a purchase or other action and retarget them with advertising to encourage them to return to the website and complete the transaction.
3. Measuring advertising effectiveness: marketing cookies allow you to monitor the results of advertising campaigns, such as the number of clicks, conversions or impressions, which allows you to optimize your marketing strategy.
4. Managing advertising across multiple channels: the use of marketing cookies facilitates the coordination and integration of advertising activities conducted across various channels, such as search engines, social media or Partner Sites.
5. Testing and optimization of advertising content: marketing cookies are used to conduct A/B tests and other analysis methods that allow for the assessment of what advertising messages, formats or creatives are the most effective and engaging for users.
