The aim of this project, implemented together with the Red Frog studio, was to create pictograms and product photos for the refreshed online store of the Asseco brand, a leading provider of IT solutions in Central and Eastern Europe.

My task was to design pictograms for digital products and accessories presented in the store. The base was, of course, the brand’s visual identity book, but the assumption was to create something new in relation to the creations presented there. Below I present the initial attempts to explore the topic, and then a small selection of all the graphics designed for the Asseco brand.

Initial icons concepts

Pictograms representing digital products

Pictograms representing accessories

Packaging for digital products