For the lighting brand Maxlight, I was responsible for artistic management and coordinating the work of the marketing department. I was responsible for project management, team management and comprehensive preparation of marketing campaigns and advertising materials.
My task was also to contact printing houses, agencies, media groups and external companies as part of implemented projects, as well as website administration and cooperation with the brand owner’s online store.
The main project that I carried out with the Maxlight brand were cyclical, annual, promotional campaigns for new lighting collections, combined with the creation of dedicated catalogs and additionally full product catalogs containing a complete collection of lamps. The entire campaign was prepared in two languages - separately for Poland and separately for European countries.
Other projects, implemented with the Maxlight brand, printing and for the Internet, can be seen below, and larger projects can be seen here: news campaigns, Hamptons-style luminaire campaign, campaign of luminaires dedicated to bathroom space, product newsletters, email marketing.